Today, we proudly introduce to you the all new Legend Ultra Series. Incorporating our latest rod technologies known as IPC Technology, we have pushed the Legend Ultra to an even greater position of value. The blanks are smoother, faster and stronger than ever before. All new rod components nicely round out the evolution of the series. And, most surprisingly, the price tag remains the same keeping the Legend Ultra right where we like it rivaling rods on the water that cost far more.